In the age of thousands communication possibilities, of the multiple tools, touch points and technologies to contact one’s public, at Diaman we take another path. Without clearly neglecting the possibility of reaching many people through the so-called paid media, the channels in which one can invest to promote themselves, we must admit that we do little – some would say too little – use of them. We really like to take care of owned media, dedicating time and resources to create interesting, useful and relevant content for our users. It seems effective to us to share our knowledge and the data we have collected with our followers. We like it more than making them mere recipients of promotional banners. We are proud carriers of certain values, such as that of transparency and independence, which in our world are fundamental and distinguish us. So, we communicate it. We rely on those
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